SRPs & Transit Cases
An SRP or “Shelf Ready Pack”, is the box which holds the finished goods and can be put directly onto the shop shelves without having to take the finished products out of the case. We take care that this serves not only the practical purpose of keeping product neat and tidy on the shelf, but that it is consistent to the brand design and that its removable section presents the goods inside beautifully to the end consumer.
A Transit Case, also known as an Outer or a Shipper, is used to store SRPs in order to keep them pristine and ready for the shop shelves. These are practical elements of the package designed to assist stock organisation in store. Clip Strips can also be put into an Outer should the customer brief require.